Recessions are scary for everyone – no doubt about it. This time could leave you and your employees wondering or even doubting how and if you will get through. Following our guide to marketing during a recession will help you not only get through lean times but come out better positioned to take advantage of the recovery.
Social media enables anyone in the world to connect with you and your firm's values and work at a relatively low cost. Whether it's leveraged as a way to lift brand awareness or as part of a strategic business development funnel, all architecture firms and their marketing teams should spend time critically experimenting with these powerful channels.
In service of introducing new ideas into the field of architecture, we've compiled a list of 10 important marketing concepts to think through with your team and reorient your marketing initiatives from being passive to active. We've even included some bonuses!