How to Build a PR Strategy - Tiffany Rafii

Join us on Thursday, November 19th for Best Practice, a virtual fireside chat series dedicated to practice operations at architecture firms and beyond. From pain points to potential, hear how leaders in the architecture and engineering industry are innovating through new business models and managerial techniques.

We’re chatting with Tiffany Rafii. Tiffany is the CEO of UpSpring PR, a full service communications agency for the architecture, design and real estate communities. Co-founded in 2009 with business partner Sarah Terzic, UpSpring PR is built upon a business-development driven method to PR— where programs are developed and executed for firms and product manufacturers headquartered in locales globally. The 25+ person team works to increase brand awareness and market share for over 50 companies spanning the hospitality, commercial and residential sectors.

In this 45 minute chat, we'll talk to Tiffany about building a communications strategy that is based on business development goals.

Find out:

• When to partner with an external communications agency?
• How to build a strategy based on business development goals?
• What key communication channels can I leverage today?
• and More!‍

About UpSpring PR‍

Founded by childhood friends Sarah Terzic and Tiffany Rafii in 2009, UpSpring PR has become one of the top PR firms in the design, architecture and real estate industries. Serving over 50 clients, UpSpring PR represents architecture, real estate, and design firms as well as both consumer and contract product companies all over the world.