With AIA Buffalo/WNY, join us on Thursday, April 7 for a session with George Valdes on Digital Marketing for Architects and Designers.
Architects and Designers may not think of themselves as salespeople but an important part of their business, is about bringing in business. As technology and trends evolve, Architects and their businesses need to as well. Learn about the importance of digital marketing, the metrics you need to track, and the tools you can use all with the goal of running a successful practice.
George Valdes, Head of Marketing at Monograph, enjoys solving complex problems in the built environment and in the AEC industry and is deeply interested in helping architecture firms take control of their marketing. George earned his Bachelor's of Landscape Architecture at Florida International University and his Master's of Architecture from Columbia University.
Approved for 1 AIA LU
Course Number – MG101
Provider Number – 404109595
Learning Objective 1:
Learn how to evaluate the equation that will drive your firm.
Learning Objective 2:
Explore how to design an inbound funnel that works for your firm.
Learning Objective 3:
Design your customer’s journey and use that to inform your inbound marketing strategy.
Learning Objective 4:
Hear an overview of inbound marketing tactics and best practices and how to apply that to your own practice.