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On March 8–10, 2022, Monograph brought together over 1,600 design professionals for our 2nd Section Cut conference.
The 3-day virtual event featured over 46 speakers, 23 sessions, and 10 partners with professionals from architecture firms and AEC tech startups.
We covered a wide range of topics, including:
- Practice operations
- Client experience
- Communication tools
- Digital technology
- Team building
- And many others
What is Section Cut?
Section cut is a view used in drawing to show an area or hidden part of an object by cutting away or removing some of that object.
We took that concept and applied it to host a conference that takes a deeper look into a problem that is not often discussed: “How do you manage a firm?” aka Practice Operations.
If you missed the event or want to relive your favorite sessions, you can rewatch them here.
We’ve also put together our set of highlights in this article. So let’s dive right in.
1. Transparency is the Key to Better Practice
Transparency is a topic that has been around for a while but lately, it has made its way up across the industry.
People of all levels are demanding to be heard and be part of a team or as it is often referenced “sit at the table.”
There is a movement-building among firm leaders about:
- Digital transformation of practice
- Cultural shifts towards a more transparent firm
- Reimagined leadership role
In the case of Architects FORA, Leah Bayer shared how her firm was able to go against the Great Resignation with a culture of transparency.
While most firm leaders are having a hard time hiring, Leah shared how they got over 300+ applicants in less than 24 hours, leading to 3 high-impact hires—all because of transparency.
“We take into heart every report about what people want in a job and decide to craft a job posting that’s more like a sales pitch…aligning with our value of transparency.”
—Leah Bayer, President at Architects FORA
But hiring goes beyond job postings, Architects FORA is able to build a culture that attracts top candidates by offering a few benefits that speak to their values:
- Remote work across the country
- A day per week for learning and research
- Tech & educational stipends
- Flexible health & retirement plans
- 1 on 1 career development meetings
- Salary transparency based on 3 tiers
All these are based on their belief in equity, flexibility and transparency.
One of Monograph's customers Tom Jacobs from Krueck Sexton Partners openly shared his entire operations and management framework on a Miro board that he called a Firm Operations Cockpit.